Who the F Am I Now? Navigating Grief, Motherhood, and Business Without Losing Yourself
From May 3, 2021 to August 19, 2025, I was in what I call the descent. A downward spiral. An unraveling. An undoing.The sudden death of my mom cracked me wide open. I was grieving, mothering, running a business, and holding up my marriage and yet I didn’t recognize myself anymore. I kept asking: Who the F am I now, after life happened?
When Grief Meets Motherhood and Business
For me, it was the sudden loss of my mom. For you, it might have been the day your children were born, the end of a marriage, or a betrayal in business. These moments shift everything and for ambitious women entrepreneurs, grief and motherhood often collide with the pressure to keep leading and performing.
This is the grief no one talks about in business: showing up for clients, leading a team, and trying to grow while your heart is breaking.
The Identity Crisis of Motherhood and Entrepreneurship
If you’ve ever whispered, “I should be happy, but I’m not,” you’re not alone. Many women in business face an identity crisis in motherhood balancing roles as mothers, partners, and leaders while feeling disconnected from themselves.
I know the heaviness of doing it all. And I know what it’s like to hear that quiet whisper inside calling you to remember HER the woman beneath the roles, the woman you’re becoming.
Healing the Mother Wound and Reclaiming Self-Love
Through my descent, I fought hard to keep ME. I swore my mother’s death wouldn’t steal my joy, my purpose, or my identity. My joy stayed (my daughter’s smile was healing). My purpose shifted, but never disappeared. But who I was without my mom that’s what unraveled.
This is the work of healing the mother wound: learning to hold both grief and joy, breaking free from cycles of sacrifice, and reconnecting to self-love.
Over time, I’ve learned to integrate it all: grief, motherhood, marriage, business. I’ve become more grounded, confident, and purpose-led than I ever was before.
Why This Matters for Women Entrepreneurs
When women are disconnected from themselves, it shows up in their businesses:
Confidence collapses → sales and growth stall.
Creativity feels forced → offers lose their spark.
Energy drains → family and clients get the “leftovers.”
This is why self-love after loss isn’t just personal healing it’s a business strategy. The more you reclaim your identity, the stronger and more magnetic you become as a leader.
Becoming HER: Living Fully After Loss
So, what if reconnecting to HER didn’t mean losing it all?
What if you could hold every role mother, partner, entrepreneur without losing yourself? What if grief and hardship could be transmuted into your most powerful leadership?
This is the work I do with women entrepreneurs every day. Together we uncover your truest desires, rewrite limiting beliefs, and help you remember HER the woman you are becoming.
✨ If this resonates, I’d love to support you. Book a call with me and let’s talk about who you are becoming.
Love you
Nicole Weston | Transformational Life Coach
